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Nov 17, 2021

Nir Eyal is an Israeli-born American author, lecturer and investor. He writes, consults, and teaches how psychology, technology, and business intersect. His science-based insights build healthy habits, improve productivity and focus, and manage distraction. He was a lecturer in Marketing at Stanford. He is a Wall Street Journal Bestselling Author of ‘Hooked’ and ‘Indistractable’. 


‘Indistractable’ received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. In addition to his blog at, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine and Psychology Today.


Nir has spent over 5 years researching the area of distraction and is recognised as a thought leader on habit-forming technology. Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite, Focusmate and Canva.