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Sep 13, 2023

Simon Horton is the founder of Negotiation Mastery, a center of excellence in the world of negotiation. He has taught the subject of negotiation all around the globe, to hostage negotiators, top banks, law firms and many other blue chip global players. He is a Visiting Lecturer at Imperial College and at the Royal College of Art, and has taught at Oxford University, Birkbeck, and the Skolkovo School of Management in Moscow. His long list of famous clients includes Goldman Sachs, Nike, Pepsi and Lloyds amongst many, many others.


His first  book, 'The Leader's Guide to Negotiation' was published in April 2016 by The Financial Times and his most recent book, ‘Change Their Mind: 6 steps to persuade anyone anytime’ won a 'Highly Commended' award at the Business Book Awards 2023.